Zapier Website Survey Modal – Customer Acquisition Source Question, “What Brought You to Us Today?”

Zapier uses a website survey modal to ask visitors, “What brought you to us today?” A radio-button source question captures self-reported customer acquisition data across channels including search engines, social media, email, podcasts, referrals, word of mouth, television, radio and print. This lightweight feedback mechanism supports marketing attribution and channel-performance analysis, helping teams compare visitor-reported discovery sources with analytics data and improve acquisition investment. The concise UX keeps the interaction focused, while the visible Submit button provides a clear completion step. Selecting “Other” also gives the survey flexibility to capture sources that are not represented in the predefined response options.