PRIVACY POLICY
1. Introduction
Welcome to Referelo.
Referelo is a curated reference library of outstanding digital experiences created for marketers, business owners, sales & marketing team leaders, designers, product managers, developers, researchers and creative professionals who want to create best business, features, proccesses, designs, communication and experiences faster.
We believe that the best ideas rarely appear in isolation. They are refined through observation, comparison and inspiration. Carefully selected examples help teams communicate ideas more effectively, align expectations, make better product decisions and create better digital experiences.
Our goal is not to build the largest collection of marketing examples. Our goal is to build one of the most valuable ones.
Your privacy matters to us just as much as the quality of our content.
This Privacy Policy explains what personal information we collect, why we collect it, how we protect it and the choices available to you.
We have intentionally written this Privacy Policy in plain English because we believe legal documents should be understandable to everyone.
By using Referelo, creating an account or interacting with our Services, you acknowledge that you have read and understood this Privacy Policy.
2. Who We Are
Referelo (“Referelo“, “we“, “our” or “us“) is an online service operated from Poland and available worldwide.
Our Services are designed to help professionals discover, organize, compare, save and contribute carefully selected digital references across marketing, product design, user experience, communication and software development.
For any privacy-related questions you can contact us at:
hello@referelo.com
3. Scope
This Privacy Policy applies to all services provided under the Referelo brand, including:
- referelo.com
- user accounts
- Premium subscriptions
- newsletters
- community features
- reference submissions
- public user profiles
- AI-powered features
- APIs
- browser extensions
- future mobile applications
- future desktop applications
- integrations with third-party services
- any future products that reference this Privacy Policy.
Certain services may contain additional privacy notices where required by law.
4. Our Privacy Principles
Our approach to privacy is based on a few simple principles.
We collect only what we need.
We do not collect personal information simply because we can.
We collect only information necessary to provide, improve, secure and develop Referelo.
We are transparent.
Whenever possible, we explain:
- what information we collect;
- why we collect it;
- how long we keep it;
- who receives it;
- how you can control it.
You remain in control.
Whenever legally possible, you can:
- access your information;
- update your information;
- export your information;
- delete your account;
- request deletion of your personal information;
- object to certain processing activities.
We do not sell personal data.
Referelo does not sell your personal information.
We also do not build profiles for sale to advertisers.
Privacy evolves together with our product.
As Referelo grows with new features, AI capabilities, integrations and products, we will continue applying the same privacy principles described in this Policy.
5. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom or another jurisdiction with similar privacy laws, we process your personal information only where we have a valid legal basis.
Depending on the situation, we process personal information because:
- you have given your consent;
- processing is necessary to provide our Services;
- processing is necessary to comply with legal obligations;
- processing is necessary for our legitimate interests, provided those interests do not override your rights and freedoms.
Examples of legitimate interests include:
- operating Referelo;
- securing our platform;
- preventing abuse;
- improving user experience;
- developing new features;
- analyzing platform performance;
- protecting our legal rights.
6. Information We Collect
The information we collect depends on how you use Referelo.
Some information is provided directly by you.
Some is generated through your activity.
Some is collected automatically for security, analytics and technical purposes.
6.1 Account Information
When creating an account you may provide:
- username;
- email address;
- password (stored in encrypted form);
- optional display name;
- optional first name;
- optional last name.
Passwords are never stored in plain text.
6.2 Optional Profile Information
You may choose to enrich your public profile by adding information such as:
- profile picture;
- biography;
- company;
- job title;
- personal website;
- social media profiles;
- other profile information you voluntarily choose to publish.
Providing this information is entirely optional.
Public profile information may be visible to other users and search engines depending on your profile settings and the nature of the feature.
6.3 Social Login
At the time of writing, Referelo primarily supports registration using email and password.
In the future we may offer authentication through third-party identity providers such as Google, Apple, LinkedIn or similar services.
If you choose to sign in using such providers, we may receive limited profile information necessary to authenticate your account, subject to your permissions and the provider’s privacy policy.
6.4 User Contributions
If you contribute to Referelo, we may collect information related to your submissions, including:
- references;
- screenshots;
- uploaded images;
- descriptions;
- titles;
- categories;
- tags;
- comments;
- collections;
- bookmarks;
- reactions;
- reports;
- moderation history;
- any additional content you voluntarily publish.
Depending on the feature, some information may become publicly available.
6.5 Communications
If you contact us, we may collect:
- your email address;
- your name (if provided);
- your message;
- attachments;
- communication history.
We use this information solely to respond to your request, improve our services and maintain communication records where appropriate.
6.6 Premium Services
If you subscribe to Premium, we may receive limited subscription-related information such as:
- subscription status;
- plan type;
- renewal date;
- payment confirmation;
- invoice reference;
- country;
- tax status where applicable.
Referelo does not receive or store your payment card details.
Payment information is processed exclusively by our payment providers.
6.7 Marketing Preferences
If you subscribe to newsletters or marketing communications, we may process:
- your email address;
- subscription preferences;
- consent records;
- communication history;
- engagement statistics where legally permitted.
You may unsubscribe at any time using the unsubscribe link included in every marketing email.
7. Information Collected Automatically
When you visit or use Referelo, certain technical information is collected automatically to ensure the security, reliability and performance of our Services.
This information generally does not identify you directly but may be considered personal data under applicable privacy laws.
7.1 Device Information
Depending on your device and browser, we may collect information such as:
- browser type and version;
- operating system;
- device type;
- device identifiers where applicable;
- preferred language;
- screen resolution;
- time zone;
- browser settings.
This information helps us optimize Referelo across different devices and platforms.
7.2 Usage Information
To better understand how Referelo is used, we may collect information including:
- pages viewed;
- references viewed;
- collections viewed;
- search queries;
- filters used;
- navigation paths;
- clicks;
- scrolling behavior;
- session duration;
- referring pages;
- exit pages;
- interactions with features.
We use this information to improve usability, identify technical issues and develop new features.
7.3 Security Information
To protect Referelo and its users, we automatically process security-related information such as:
- IP address;
- login timestamps;
- failed login attempts;
- browser information;
- device information;
- security logs;
- authentication events.
This information helps us detect fraud, unauthorized access attempts, abuse and other malicious activity.
7.4 Server Logs
Like most online services, our hosting infrastructure automatically creates server logs.
These logs may include:
- IP address;
- browser type;
- operating system;
- request date and time;
- requested URLs;
- response status codes;
- referring pages;
- technical diagnostic information.
Server logs are used solely for security, troubleshooting, maintenance and improving the reliability of Referelo.
8. Cookies and Similar Technologies
Referelo uses cookies and similar technologies to operate securely, remember your preferences, measure website performance and improve your experience.
Cookies are small text files stored on your device by your web browser.
8.1 Consent
Where required by applicable law, Referelo requests your consent before placing non-essential cookies.
Cookie preferences are managed through our Consent Management Platform.
You may:
- accept all cookies;
- reject non-essential cookies;
- customize your preferences;
- withdraw your consent at any time.
Changing your preferences does not affect processing performed before consent was withdrawn.
8.2 Types of Cookies
Referelo may use the following categories of cookies.
Necessary Cookies
These cookies are essential for operating Referelo.
Examples include:
- authentication;
- login sessions;
- security;
- fraud prevention;
- remembering cookie preferences.
Without these cookies, certain features may not function correctly.
Preference Cookies
These cookies remember your preferences, such as:
- interface settings;
- language;
- display preferences;
- user preferences.
Statistics Cookies
Statistics cookies help us understand how visitors use Referelo.
This information allows us to improve navigation, usability and performance.
Statistics data is generally aggregated whenever possible.
Marketing Cookies
Marketing cookies may be used to:
- measure campaign effectiveness;
- understand marketing performance;
- personalize communications;
- support future advertising activities.
Marketing cookies are only used where you have provided the necessary consent.
9. Analytics
We use analytics tools to better understand how Referelo is used and how we can improve our Services.
Analytics help us answer questions such as:
- Which features are most useful?
- Which pages perform poorly?
- Which search terms return insufficient results?
- Which references receive the greatest interest?
- How can we improve navigation?
Analytics data helps us make product decisions rather than identify individual users.
9.1 Analytics Providers
Depending on the Services available at a given time, Referelo may use analytics providers including:
- Google Analytics;
- Google Tag Manager;
- Google Search Console;
- Hotjar;
- Cookiebot reporting;
- other privacy-compliant analytics providers introduced in the future.
Third-party providers process information according to their own privacy policies.
Where required, these services operate only after obtaining your consent.
9.2 IP Processing
Where supported by the analytics platform, Referelo enables privacy-enhancing settings, including IP anonymization or equivalent privacy protections where available.
10. Artificial Intelligence
Referelo may use artificial intelligence technologies to support various platform features.
These technologies are intended to improve quality, consistency, searchability and discoverability across the platform.
AI may assist with:
- categorization;
- tagging;
- metadata generation;
- duplicate detection;
- search improvements;
- recommendations;
- semantic search;
- moderation support;
- editorial workflows;
- quality assurance;
- spam detection.
Artificial intelligence supports our editorial processes but does not replace human judgment where meaningful publication or moderation decisions are involved.
10.1 Human Oversight
Whenever AI assists with content organization or moderation, final editorial decisions may be reviewed by humans.
Referelo strives to ensure that automated systems support—not replace—editorial quality and responsible decision-making.
10.2 Future AI Features
As artificial intelligence evolves, Referelo may introduce additional AI-powered functionality.
Such features may include, for example:
- intelligent search;
- content summaries;
- recommendation systems;
- workflow assistants;
- productivity tools;
- automated organization;
- content discovery.
Any future processing of personal information through AI will remain subject to this Privacy Policy and applicable privacy laws.
11. How We Use Your Information
We use personal information only where necessary to operate and improve Referelo.
Depending on your interaction with our Services, we may use your information to:
- create and manage user accounts;
- authenticate users;
- provide Premium features;
- operate community features;
- process reference submissions;
- review submitted content;
- provide customer support;
- respond to inquiries;
- improve search;
- personalize your experience;
- recommend relevant references;
- detect abuse;
- protect platform security;
- maintain backups;
- improve accessibility;
- develop new features;
- analyze product usage;
- send service-related communications;
- send newsletters where you have subscribed;
- comply with legal obligations;
- enforce our Terms of Service;
- protect our legal rights.
We do not use personal information for automated decision-making that produces legal or similarly significant effects without appropriate safeguards.
12. Sharing Your Information
Referelo does not sell your personal information.
We share information only where necessary to operate our Services or where required by law.
Depending on the circumstances, information may be shared with:
- hosting providers;
- payment providers;
- email delivery providers;
- analytics providers;
- customer support providers;
- security providers;
- legal advisors;
- public authorities where legally required.
Every third-party provider is expected to process information only for the purposes for which it was provided and in accordance with applicable privacy laws.
13. International Data Transfers
Referelo is operated from Poland and primarily stores data within the European Economic Area (EEA).
Some of our carefully selected service providers may process personal information outside your country of residence. Where such transfers occur, we take appropriate safeguards to ensure that your personal information remains protected in accordance with applicable data protection laws.
These safeguards may include:
- adequacy decisions issued by the European Commission;
- Standard Contractual Clauses (SCCs);
- equivalent contractual safeguards;
- other legally recognized transfer mechanisms.
We aim to work with providers that maintain high standards of privacy and information security.
14. Data Retention
We retain personal information only for as long as necessary to:
- provide our Services;
- maintain your account;
- comply with legal obligations;
- resolve disputes;
- enforce our agreements;
- improve and secure Referelo.
Retention periods vary depending on the type of information and the purpose for which it was collected.
14.1 Account Information
Your account information is generally retained for as long as your account remains active.
If you delete your account, we will delete or anonymize your personal information within a reasonable period unless we are legally required or otherwise permitted to retain certain information.
14.2 User Contributions
Because Referelo is a curated reference library, references and other contributions submitted by users may remain available after an account has been deleted.
Where possible:
- personal identifiers associated with deleted accounts will be removed or anonymized;
- content may remain available where doing so preserves the integrity, continuity and educational value of the library.
If you specifically request that attribution be removed from your published contributions, we will review your request in good faith and, where appropriate, anonymize the contribution.
14.3 Legal Requirements
Certain information may be retained for longer periods where required by:
- applicable law;
- accounting obligations;
- tax regulations;
- fraud prevention;
- security investigations;
- dispute resolution;
- enforcement of our legal rights.
15. Your Rights
Depending on your location and applicable law, you may have the right to:
- access your personal information;
- receive a copy of your personal information;
- correct inaccurate information;
- update incomplete information;
- request deletion of your information;
- restrict certain processing;
- object to certain processing;
- withdraw consent;
- request data portability;
- lodge a complaint with a supervisory authority.
We do not charge a fee for responding to legitimate privacy requests unless permitted by applicable law.
We may request additional information to verify your identity before processing certain requests.
16. Managing Your Account
Referelo provides tools that allow you to manage much of your personal information directly.
Depending on available functionality, you may:
- edit your profile;
- change your password;
- update your email address;
- modify public profile information;
- export your personal information;
- delete your account.
Some functionality may depend on future platform updates or technical limitations.
16.1 Account Deletion
You may request deletion of your account at any time.
Deleting your account generally results in:
- removal of your login credentials;
- deletion or anonymization of your personal profile;
- termination of your access to Premium Services (where applicable);
- deletion of information that is no longer required.
Certain information may be retained where legally required or where necessary to protect Referelo and its users.
Content contributed to the public library may remain available in anonymized form, as described in Section 14.
17. Security
Protecting personal information is an important part of operating Referelo.
We implement reasonable technical and organizational measures designed to protect information against:
- unauthorized access;
- accidental loss;
- misuse;
- alteration;
- disclosure;
- destruction.
These measures may include:
- encrypted connections (HTTPS);
- password hashing;
- access controls;
- authentication mechanisms;
- security monitoring;
- server logging;
- software updates;
- vulnerability management;
- backup procedures.
No online service can guarantee absolute security.
For this reason, we encourage users to:
- choose strong passwords;
- protect their account credentials;
- avoid sharing login information;
- notify us immediately if they suspect unauthorized access.
18. Children’s Privacy
Referelo is intended for professionals, students and individuals interested in digital products, marketing and design.
Our Services are not directed toward children.
Users must be at least 16 years old, or the minimum age required by the laws of their country, whichever is higher.
We do not knowingly collect personal information from children below the applicable minimum age.
If we become aware that such information has been collected, we will take reasonable steps to delete it.
Parents or legal guardians who believe a child has provided personal information may contact us at:
hello@referelo.com
19. Third-Party Services
Referelo integrates with carefully selected third-party service providers that help us operate the platform.
Depending on the Services available at any given time, these providers may include services related to:
- hosting;
- authentication;
- analytics;
- payments;
- customer support;
- newsletters;
- email delivery;
- security;
- consent management;
- artificial intelligence;
- cloud storage;
- infrastructure monitoring.
Each provider processes information according to its own privacy policy.
Referelo carefully evaluates providers before integrating their services.
20. Future Features
As Referelo evolves, we may introduce additional features, including:
- mobile applications;
- desktop applications;
- browser extensions;
- APIs;
- developer tools;
- AI assistants;
- integrations with third-party platforms;
- collaboration tools;
- enterprise functionality.
Where these features involve materially different processing of personal information, this Privacy Policy will be updated accordingly.
21. Changes to This Privacy Policy
Referelo continues to evolve.
From time to time we may update this Privacy Policy to reflect:
- new features;
- legal developments;
- regulatory guidance;
- security improvements;
- operational changes;
- changes in our service providers.
When material changes are made, we will take reasonable steps to inform users where required by applicable law.
The “Last Updated” date at the top of this document indicates when this Privacy Policy was most recently revised.
22. Contact
If you have questions about this Privacy Policy or the way Referelo processes personal information, please contact us:
Email: hello@referelo.com
23. Supervisory Authority (EEA)
If you are located in the European Economic Area and believe your personal information has been processed in violation of applicable data protection laws, you have the right to lodge a complaint with the competent supervisory authority in your country of residence or where the alleged infringement occurred.
If Referelo is operated from Poland, the competent supervisory authority is generally the Polish data protection authority (President of the Personal Data Protection Office – UODO).
We encourage you to contact us first so that we have the opportunity to resolve your concerns directly whenever possible.