The idea behind the Bolt email recipe after a ride is to enhance the passenger’s experience by providing them with a personalized and enjoyable post-ride gesture. After completing a Bolt ride, an email is sent to the passenger containing a recipe that is inspired by their destination or preferences. This email aims to surprise and delight the passenger by offering them a culinary experience related to their journey. The recipe can be tailored to reflect local cuisine, popular eateries, or the passenger’s indicated preferences. By sharing a recipe, Bolt not only expresses gratitude for choosing their service but also adds a unique touch that goes beyond transportation, creating a memorable and positive association with the brand.